How to Make BJJ More Attractive to Kids & Increase Their Attendance in Class?
At times, parents do nurture certain reservations to
introduce their kids to BJJ training class since it is a close contact sport. They worried about the perfect age
at which kids should be introduced to such a body contact game. Some expert
psychologists are of the opinion that barring a few exemptions, 5 - 6 years of
age would be the initial age that a child can be prepared to enroll in martial
arts. Though, it is only between the ages of 8-10 he/she should send to a competition/tournament.
Not before that.
At the time of designing a training curriculum for the
kid’s program and the promotional
plan to complement it, it is essential to know and acknowledge that your target
audience at the initial stage will be parents, guardians, and decision-makers
for the kids. After joining your class
the kids may give thumbs up or thumbs down to your program. With this being
elaborated at the onset, below are certain ways to make Brazilian Jiu-Jitsu fundamentals in Zurich attractive for kids, and methods to increase their
attendance in class –
Ø Concentrate on
the Various Benefits
There’re parents who might specifically know about
your academy and interested in enrolling their kids in your BJJ School. But
most parents/guardians are not that precise about their choices. So, you’ll be
competing and challenging not only with your own local BJJ schools but also with
various other BJJ and self-defense programs as well. As a very obvious and
practical reason, you must avoid focusing on the sports program and curriculum,
etc., and concentrate more on how BJJ can enhance a kid’s life and upbringing.
It’s fruitful to specifically mention various advantages like - improved self-confidence
level; superior grades, self-restraint, improved attention, and maturity to persuade
parents/guardians to make their kids join their kid’s private BJJ lessons.
Ø Take Part in
Competitions
Most kids and youngsters love to be in the limelight. They
enjoy all the attention. Competitions let the creative and competitive instinct
flourish, and this, in turn, will increase some application numbers to your
training program in a real-life situation. This kind of BJJ competition will stimulate
and inspire learners, and it will also convey awareness about your BJJ school. Additionally,
ensure to mention all the honors or trophies that you win in your marketing
plan.
Ø Segregate the
Classes
Try to not mix classes of different age groups, particularly
between adolescents and young kids. Age groups should be the first priority, as
there is a vast difference between a 6-year-old and a 10-year-old, but much
less between 15 and 17 years of age. If your mix and match of age group is
faulty you will not be able to offer the necessary attention and care to the
young learners and there’s this lingering possibility of losing them.
Ø Be More Active
on Social Channels
Real-time demos, competitions, informative posts,
interviews, programs, BJJ basic class
in Switzerland, etc., should always
be posted to your academy’s official social media pages. This aids to keep your
present-day students well-informed about any updates on any events or any kind
of grading. Also, being active on social channels usher in brand awareness
among possible learners and provides them with information about your BJJ
academy’s curriculum, accomplishments, and evolution.
Ø BJJ as Lifestyle
Try to turn BJJ into a lifestyle for the kids.
Children will take up BJJ, train and evolve often in the same academy
throughout their foundational years and even as adults. So, eventually, BJJ
will be a lifestyle for them. Belt ceremonies, grading, and self-defense programs
are just a few accomplishments in the container of the BJJ lifestyle. All these
are concentrated around the principal tenets of BJJ.
Conclusion
All the above points, if implemented properly will
definitely turn Brazilian Jiu-Jitsu more attractive and will improve the attendance
of the kids in the class.
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